Wordtracker

November 2007
www.wordtracker.com Front-end sales site visible only (new version not yet live)

A popular online search engine keyword research tool. I was to help engineer and design the new integrated application accessed through a subscriber login. Ten years of internal, rolling development had spawned three separate applications that now required unifying. It was my job to architect the new tool and package it into a usable interface.

The unified tool was an extremely functional application, it's main features included:

Parallel keyword & lateral searching
Building keyword lists
Save and manage projects
Send evaluations that generate reports

On this project my role included:

Collaborating closely with the Technical Architects
Architecting and designing the new unified tool
Educating the incumbent team about user-interfaces and usability
Bringing on board and work with a separate designer to rebrand the company, tool and sales-site

The tool itself is still in development, but I look forward to seeing the final thing in action and observing users testing/interaction.

< Back to portfolio listing

Wordtracker

JRD-Design

Full-service digital agency