Natwest

Mar 2005
www.natwest.com

NatWest had recently had a brand refresh including a logo modification and dramatic change in direction for all offline material, and required a new site design to reflect the changes in-branch and offline.

The new site would also herald a new era in the representation of the bank online to celebrate the acquisition of NatWest by RBS.

A unified information architecture vision was to be adopted across all RBS member banks, as the new business structure was slowly rolled out across all related businesses. After lengthy scope, requirements and analysis phases, we had all the ammunition we needed to begin the design development.

One of the key goals of this new site was to improve its ability to support marketing activity, so it could easily adapted to reflect whatever offline campaign was currently active within the Group.

We decided to incorporate the colour-coding used in the offline approach, combining it with flexible marketing real-estate to create an adaptable, flexible homepage.

This diagram shows how we presented part of the user journey findings – using persona based characters to develop the no-nonsense, customer-orientated product navigation.

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Natwest

JRD-Design

Full-service digital agency