Honda

Nov 2008
www.honda.co.uk

Revolution awards 2009; Shortlisted, Best website category
Revolution awards 2009; Highly commended, Automotive category
BusinessCar Magazine Awards 2009; Best Fleet Website 2009

One-month into Beta launch (50% complete) statistics showed;

Traffic increased over 20% with natural search pathways quadrupling
Dwell-time increased 25%
Brochure downloads tripled
Car configured increased by a third

Working with Collective London and Honda UK I moved an early concept forwards into a fully developed prototype model. Following testing and refinement, pushed the concept through final design and development to achieve a unified product experience unique to the industry.

Designed tools enabling the user to:

Filter the range
Build and cost a car virtually
Book a test-drive direct to dealer calendar
Search for used-cars
Quick-search the whole site

The result was a large-scale, flexible solution that can be easily expanded and support constantly evolving major marketing campaigns, utilising a unified user experience that challenged competitors in it’s market and made new technological advances.

On this project my role included:

Managing the client directly on a daily basis at multiple levels (in conjunction with four other part-time project managers each working on their individual streams).
Managing the art-direction of the site sections whilst working with the design team and Creative Director at Collective.
Bringing in a front-end developer with whom I worked closely to produce and refine a prototype.
Building up a close relationship with client and their in-house technical teams.
Helping to devise the best technical solution for each required experience.
Managing and documenting the handover process from Collective's outputs.
Running usability workshops to teams of Designers and Project Managers.

Finance content page; budget planning services

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Honda

JRD-Design

Full-service digital agency