Glasses Direct
Nov 2009
www.glassesdirect.co.uk
Glasses Direct was founded 2004 by Jamie Murray Wells, and has since grown into one of the largest online retailers of prescription glasses in the world. More about Glasses Direct.
Their award winning service is well known for convenience, great prices and fantastic customer services. They bought us in to help them move their current sales focussed homepage layout onto the next level.
The brief as to create a series of different homepage design with different focuses to be multi variant tested to determine which customers preferred and which convert higher. One version was to be a similar structure to what was currently in place, changing the core structure of the page navigation, and promotional space behaviour and product and offer display hierarchy. The second was to emphasis the gender-split navigation model to see if more people favoured a navigation method to a product promotional one. While the final route was more lifestyle focussed, departing form a high content volume arrangement to one that focuses attention on single point with supported secondary promotions and subtle navigation links.
Testing is still in progress, and results will be posted here soon.
0203 514 0659
