Finspreads
Aug 2004
www.finspreads.com, the company is still active although they have changed their site, they have kept the brand developed.
Finspreads is an international spread-betting firm.
As such, their site had to display a large amount of up-to-date financial information, and allow easy access to customer accounts and the numerous on-site applications.
The site was also intended as promotional tool allowing access to account sign-up, market information, and introductory applications. The information had to be clearly laid out, simple to navigate and offer as much encouragement as possible to sign-up for a new account.
The site was based upon a new brand for the company we created to express the company’s stature and ambition. The new brand defined global markets in the mark, and we applied a new illustrative style and colour palette throughout the site and related applications.
To quickly communicate the spread-betting process to potential customers, we built a flash demo to talk you through the basics:
The brand was later adapted to create a series of sub-brands for services and products that sat beneath the main Finspreads offering, from promotional give-aways such as playing cards to various promotions. It was great seeing my work on a fleet of cars and even a train!
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