May 2004
www.nationalmemorialarboretum.org.uk
The Royal British Legion’s Arboretum garden in Staffordshire provides a living and lasting focus for remembrance of those who have lost their lives or suffered in the service of their country.
Understandably, there is a great reluctance to invest significant sums in promoting the garden, when the money can be put to much better use.
In the small amount of time allocated, I created a brand identity for the gardens and then designed a simple website around it.
I ensured that the main pages of the site contained all the content the Royal British Legion would need to change, minimising the demands on their maintenance resource.