JKD rebrand
Sept 2003
The original JKD identity was a legacy from the original print-based design company before its relaunch as a digital agency in 1999. When I joined the agency, it was decided the brand was dated and non-representative of a new media agency, and was looking dated.
I worked as part of a team of three to develop the final brand. It became a composite/hand-drawn logotype that had remnants of creative typeface elements that we liked combined into a balanced set of characters. I was responsible for co-developing the mark, and designing most of the stationary.
Later, when we became part of IOL, we took the opportunity to refresh the brand mark. It was decided that the brand was too corporate to reflect the creative focus of the agency.
I spent some time refreshing and tiding the brand mark up. This version was used in all digital/temporal media created.
This brand was used for 3 years, until the later merging of all the individual sectors of what was IOL, to form a new full-service agency named twentysix London.
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